Analysis Of Meghan Trainor s All About That Bass

The music industry nowadays is becoming more and more overloaded with songs orientated around, how to charm a man, what it takes to get a man and of course how compete and outshine another female for a man. However whilst being initially happy that Meghan Trainor’s â€Å"All About That Bass† became so very popular in receiving praise for encouraging women to celebrate and embrace their curves; the chart topper become an almost ‘girl power’ anthem on a positive body image, which in my opinion is needed and long overdue in times like these. Trainor’s effort stands out, taking the top spot in 27 countries around the world, racking up an impressive 1.6 million views on YouTube. This was however until I was past the catchy, bubble-gum pink tune and addictive baseline and paid closer attention to the lyrics of Trainor s clever marketing ploy, it s clear to see that All About That Bass is as far from a feminist anthem as they come and unfortunately altered my interpretation that in fact that Trainor was feeding young girls a negative perception of what is expected of them and their bodies, as they are brought up alongside the pressures of today s media driven and highly influenced society. The lyrics made me upset, annoyed, angry and a little embarrassed all at the same time. While I applaud Trainor for her efforts in encouraging women to embrace their bodies, I remained to be blind in seeing the need, or even understand why she mixed these messages with body-shaming andShow MoreRelatedEffects Of The Objectification Of Women3623 Words   |  15 Pageswatch a twerking video in passing. (Note, she doesn’t purposefully watch these videos.) She verbally teases the concept of the dance. She laughs aloud at twerk songs. She even parodies the dance by performing poor imitations of it on occasion. And for all I know, to her, it’s just a joke. But I can’t help but believe there is something deeper than that – an issue of desensitization. If females of her generation are desensitized to that kind of material now (as research suggests), what does it mean for

Relationship Between Marketing And Consumer Marketing

Introduction â€Å"customers want more from companies than just products, they want an experience† (Fitzgerald,20015). relationship marketing maximizes value and drives profits. Customer relationship marketing is viewing the customer as the most important aspect of the company. In order to successfully keep a good relationship with existing customers, the company must try different techniques to keep the customer loyal. The essence of relationship marketing is a personal or emotional connection to a brand. This connection is centered on trust that is created through the consistent delivery of a product or service that meets or exceeds customer expectations (Ruiz,2012). Thesis statement. â€Å"Relationship marketing is broadly defined as all†¦show more content†¦Customers tend to prefer a specific sales representative when purchasing products from a company. Having a preference in the sales person has its benefits but it also has its cons for example, if a sales person decides t o leave or is fired the company has to establish a new relationship with the customer since that employee is no longer with the company. A proof good salespeople loyalty is if a customer is comfortable with the company more purchases will be made and sale will increase. Employees must be trained in order to build these types of customer relationships. Customer loyalty and the ability to retain customers are, therefore, highly dependent on the customer s actual satisfaction; undoubtedly, customer service is a key ingredient in relationship marketing and consequently, in customer retention (Sheth and Parvatiyar, 1995; Gummeson, 1997; Khalifa, Limayem, and Liu, 2002; Doyle, 2002). Strategic planning Customer service focuses on understanding specific problems, taking responsibility for solving those problems, and following up to make sure the customer is satisfied. Women are the decision makers in most homes. With that being said since â€Å"mom† makes all the decisions relationship marketing is targeted more towards them. When you’re in a store the employee is very likely to bond with the women first because once women are sold her husband will follow inShow MoreRelatedThe Relationship Between Marketing And Consumer Behaviour And A Marketing Strategy Essay1390 Words   |  6 PagesD : The importance of consumer behaviour to Marketers in 2015 The relationship between consumer behaviour and a marketing strategy was proposed by Donal Rogan (2007) as being ‘about increasing the probability and frequency of buyer behaviour. Requirements for succeeding in doing this are to know the customer and understand the consumer’s needs and wants’. It is important to note that consumer behaviour is an on-going process, something which is infinite and this is where the idea of linking itRead MoreRelationship Between Marketing And Consumer Behavior919 Words   |  4 PagesAs we have learned, Consumer s Behavior deals with the P-word and C-word; profit and potential competition of a company. Marketing deals with the advertisement and the promotion of a product by combining the two it allows you to understand how a customer act and respond to a product. Marketing strategies are different depending on what type of product you are selling and what target audience you are trying to reach. There are four main influencers that you should study to determine how and whatRead MoreRelationship Marketing in Consumer Markets- an Article Review863 Words   |  4 PagesREVIEW â€Å"Relationship marketing in consumer markets Rhetoric or reality?† By: OMalley, Lisa; Tynan, Caroline. European Journal of Marketing, 2000, Vol. 34 Issue 7, p797, 19p; (AN 3497728) Synopsis This report is based on the notions of relationship marketing relative to consumer markets This journal article (â€Å"Relationship Marketing in Consumer Markets: Rhetorical or Reality†)- focuses on the different aspects of relationship marketing and its effects on the business to consumer markets.Read MoreMarketing Differences B2B vs B2C1077 Words   |  5 PagesMarketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the followingRead MoreEven In 1999, Seth Godin Knew That Marketing Strategies1033 Words   |  5 PagesGodin knew that marketing strategies were forever changing. In Permission Marketing, Seth Godin discusses interruption marketing and how it is not the main way to market to consumers. Yes, interruption marketing is acceptable to initially get attention but it should not be a constant marketing strategy after getting consumers’ attention. Godin goes on to explain how marketers can create a marketing message that buyers voluntarily notice, this strategy is known as permission marketing. The content ofRead MoreRelationship Between Customer Loyalty And Marketing Strategy1662 Words   |  7 PagesMarketing Mix The relationship between Customer Loyalty and Marketing Strategy? Introduction In today’s business environment, the concept of customer loyalty is becoming a growing interest in the area of relationship marketing. Many marketers and researchers persist with loyalty strategies as they thought loyal customers create profitable rewards. However, a recent work done by Heiner Evanschitsky states the other side that this may not always be the case. The following assignment is investigatingRead MorePrinciples of Marketing Chapter 11178 Words   |  5 PagesChapter 1 1 †¢ Define marketing and outline the steps in the marketing process †¢ Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts †¢ Identify the key elements of a customer-driven market strategy and discuss the marketing management orientations that guide marketing strategy. †¢ Discuss customer relationship management and identify strategies for creating value for customers and captures value from customers in return. †¢ DescribeRead MoreRelationship Between Marketing And Marketing995 Words   |  4 Pagestheir child. The relationship that was formed by the school and the potential student was driven by market demands. Their work points out the strain caused by the market pressures of consumers which may alter the quality of the education and the mission of the school. Theoretical Framework The emergent literature is grounded in a theoretical framework that uses Relationship Marketing as a prime contributor to research. According to Al-Hamed, Amin, (2014) relationship marketing is â€Å"a philosophyRead MoreConsummer Psychology and Marketing Communication971 Words   |  4 PagesRunning head: Consumer Psychology and Marketing Communication Message Consumer Psychology and Marketing Communication: A view to Concepts and Drives PSY322 February 27, 2013 Abstract This essay will discuss the definition of consumer psychology, and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications. Consumer PsychologyRead MoreIntegrated Marketing Communications : An Organization976 Words   |  4 PagesThere are numerous substantial barriers that affect the way in which Integrated Marketing Communications is able to function within an organisation, the list includes: a lack of creativity; lack of time management as well as issues of synergy (MMC Learning, 2015). When different marketing departments within a company are not able to work together due to a lack of expertise and proficiency, this creates power-battles whereby internal departments refuse to work with one another or be told how to run

Economic Class Free Essays

Economic â€Å"Class† † What barriers make it difficult for the poor to change their economic class? † There are several examples that can be given and this paper will outline some of the reasoning. Barriers can be anything from inherited social standings, to birth wealth, or even geographical locations, even to the amount of funding for extracurricular activity, racial and gender domination are also a barrier. There are many different things causing there to be barriers causing it hard for people to change the barrier of economic class. We will write a custom essay sample on Economic Class or any similar topic only for you Order Now Keeping a good social standard is sometimes difficult to sustain, making it hard to change. Author Gregory Mantsios â€Å"Class in America† in 2003, has many different ideas on the way economic class is. Social standings and consequently life chances are largely determined at birth. Individuals who have gone from rags to riches abound in the mass media, statistics on class mobility show these leaps to be extremely rare (Mantsios711). Most economic success is because of the wealth that these individuals receive at birth. Over 66 percent of the consumer units with incomes of $100,000 or more have inherited assets (Mantsios711). In the stories that are read in most cases there is more wealth due to being born into it than earning it by hard work. Most people do not choose to be put into an economic class; rather it happens on its own. If someone grows up knowing only low income or having very little as a child, they seem to carry that on with them as they get older. It is hard to go from something you’re used to all your life to something so different. Poverty is a very difficult barrier to overcome, no matter where someone is from or where they now live. Author Diana George â€Å"Changing the Faces of Poverty: Nonprofits and the Problem of Representation†. 001 writes, â€Å"You don’t have to leave your own country to find third-world poverty. † (George623). Most groups that are asking for money to help the starving children are usually in a different country. As people see Children, Inc. showing photos of children that make people feel helplessness for. People want to help solve the hunger issues by sending money but sometimes feel uneasy with doing it because we are afraid that the money is not always going for what these people think it is. Habitat for Humanity helps individuals here in the United States to get back on their feet and try to overcome a barrier of no food or places to live. Habitat for Humanity aims to eliminate poverty housing from the globe (George 625). Being in small cities is also sometimes a barrier to overcome because there are not as many jobs or access to jobs. There are run down houses that people without jobs, find it hard to find the funding to do upkeep on them. Poverty condemns millions of people throughout the world to live in deplorable and inhuman conditions. These people are trapped in a cycle of poverty, living in places offering little protection from the rain, wind and cold (George 626). Living in run down houses causes many different illnesses and can cause death as well. It is hard seeing young people living in this situation as well as older people. Finding better housing is something most people strive for. It is just more difficult when not living in a better neighborhood with better housing. Author Peter Singer â€Å"The Singer Solution to World Poverty†, writes, an American household with an income of $50,000 spends around $30,000 annually on necessities, according to the Conference Board, a nonprofit economic research organization, (Singer 879). Therefore, for a household bringing in $50,000 a year, donations to help the world’s poor should be as close as possible to $20,000 (Singer 879). When living in run down areas, and communities with having no means to improve, makes it very hard to change. For some people seeing others doing things they would love to do and know they cannot, makes some people feel hopeless and gives them thoughts of never being able to change. Approximately 12 percent of American population-that is, nearly one of every eight people in this country-live below the official poverty line (calculated in 2001 at $9,214 for an individual and $17,960 for a family of four). Among the poor are over 2. million homeless, including nearly 1 million homeless children (Mantsios 701). At last count, nearly 33 million Americans across the nation lived in unrelenting poverty (Mantsios 703). Having extracurricular activities make it hard for poorer people than more wealthy. Some people go to private schools, where they have many options for fun and activities after school. Having options like taking different language classes after, going to sleep away camps, som e with sons of ambassadors and children of doctors. Going on family vacations regularly, two or three times a year is more than likely. They know ahead of time that they will most definitely get into a very good college with or without scholarships with ambitions to be president. As for others, go to a small to medium public school where most options are very little. Going to a YMCA day camp is the most camping experience a lot of poorer people get to experience. They are children of hard working individuals in factory’s and school employees. This is how several of them get to do sports as well. They have ambitions to be presidents as well as school teachers. Racial and gender issues stop people from going farther in life than they would like as well. Racial and gender domination are other forces that hold people down (Mantsios 712). Women experience the effects of sexism whether they are well-paid professional or poorly paid clerks. As women, they face discrimination and male domination, as well as catcalls and stereotyping (Mantsios 712). Similarly, a wealthy black man faces racial oppression, is subjected to racial slurs, and is denied opportunities because of his color (Mantsios 712). The experience of women and minorities are differentiated along class lines. Although they are subordinate positions vis-a-vis white men, the particular issues that confront women and minorities maybe quite different depending on their position in the class structure (Mansios 712-713). Class -oppressed men, whether they are white or black, have privileges afforded them as men in a sexist society. Similarly, class-oppressed whites, whether they are men or women, benefit from white privilege in a racist society. In today’s society, people would think that this would not be an issue anymore, but it seems to still be problems with it. Oppression is cumulative, and those who are poor, black, and female are often subject to all of the forces of class, race and gender discrimination simultaneously (Mantsios 713). It seems that if you are a black woman that you would be in a lower class than a white female. Being female and of ethnic race you would be considered in the lower class and that causes many issues for someone to succeed. Being in a society that does goes by classes has caused many issues for several classes to succeed in a position that is very wanted. Americans judge too many people, and it does show that it can be a major barrier for someone to get past. No one likes for others to know their situations, people try to hide things from others so that no one know if they are in the lower class. Trying to fit in is something that most Americans allow themselves to do. Everyone wants to be considered in the same category of class. Why do people judge so much and why do they say and do hurtful things to people that are in a lower class than themselves? It is just how the human race is and more than likely will always be. It has been this way for many years and will continue to do so. Some people are raised in many different levels of human nature, and it grows with each individual as they become adults, but looking down on someone and belittling them, all because they are not as rich as them, or have as many material things as they do needs to come to a stop. That causes too many people to stop trying to overcome obstacles in their way to make a better life for themselves and their families. Getting out of a rut is a hard thing to accomplish. This is a major barrier to overcome. Works Cited George, Diana. Changing the Face of Poverty: Nonprofits and the Problem of Representation. † 2001. The Norton Field Guide to Writing with Readings. Ed. Richard Bullock and Maureen Daly Goggin. 2nd ed. New York: Norton, 2010. 622-33. Print. Mantsios, Gregory. â€Å"Class in America-2003. † 2004. The Norton Field Guide to Writing with Readings. Ed. Richard Bullock and Maureen Daly Goggin. 2nd ed. New Yo rk: Norton, 2010. 697-717. Print. Singer, Peter. â€Å"The Singer Solution to World Poverty. † 2009. The Norton Field Guide to Writing with Readings. Ed. Richard Bullock and Maureen Daly Goggin. 2nd ed. New York: Norton, 2010. 873-80. Print. How to cite Economic Class, Papers

Benefits a Family Strengths Assessment for Family-myassignmenthelp

Question: Write about theBenefits a Family Strengths Assessment for Family. Answer: Australian Family Strengths Nursing Assessment Guide contains nine components which are: affection, acceptance, togetherness, support, communication, commitment, resilience, sharing activities and spiritual well-being (Smith Ford 2013, Table 5.1, pp. 101-102); also, depends on the qualities based care idea where the nurse enables the patient and family to get solutions (Gottlieb 2013). The Australian Family Strengths Nursing Assessment Guide (AFSNAG) is useful in that it allows the medical attendant to animate a discussion with the patient and family over each of the segments (Smith and Ford 2013). Each of the characteristics of family qualities gives the nurse who is directing the evaluation with a more clear comprehension of the way a family works (Smith and Ford 2013); it reveals how a wellbeing condition is influencing the distinctive relatives and features their individual needs (Smith and Ford 2013). Albeit every family is novel and has their particular traditions, qualities and convictions, the AFSNA questions have been skillfully created and are open-ended; they are composed in a way that incorporates the entire family (Smith and Ford 2013). For instance, 'When does the family get to know each other?' (Smith and Ford 2013, pp. 101) or, 'What diverse obligations do each of you have?' (Smith and Ford 2013, pp. 101). It enables the relatives to recount their story in their own particular words and the way they see things. A huge advantage of the inquiries is that they can be adjusted to suit the conditions of the patient or potentially their family (Power, 2003). Every individual is influenced by a circumstance unexpectedly, especially when an impromptu emergency happens that they are not ready. From listening to the family's story, the nurse acquires a superior knowledge into the household and can watch how each of the relatives adapts (Gottlieb 2013). Recognizing the family's qualities and seeing how the family adapts is worthwhile to both the medical attendant and the family since changes in the way the family capacities can be started to expand their versatility (Patterson, referred to in Smith and Ford 2013). Enlisted nurses in Australia who have utilized the AFSNA tool in their clinical practice have lauded it (Smith and Ford 2013, p. 103). One nurse commented that it was 'reviving' to investigate the positive qualities of an individual and additionally their family as opposed to concentrating on the negatives (Smith and Ford 2013, p. 103). The nurse explained more on the advantages of the device expressing that it empowered families to solve problems by building up their qualities and objectives (Barnes et al. (n.d.). After the nurse has finished the appraisal, they can utilize the data accumulated from the patient and family to start setting up a care arrange for that meets the family's specific needs. The family will likewise have profited from being effectively associated with their particular social insurance and have their voices heard. Smith and Ford (2013) see the intelligent discussions between the nurse and the family as used because it advances 'ideal formative wellbeing and prosperity for each other' (Smith and Ford 2013, p. 102). References Barnes, M., Rowe, J., Smith, LM. Ford, K. (n.d.). Family strengths and the Australian Family Strengths Nursing Assessment Guide. Elsevier. Gottlieb, L. (2013). Strengths-based nursing care: health and healing for person and family. New York, Springer Publishing Company. Power, T. J. (2003). Promoting children's health: integrating school, family, and community. New York, Guilford Press. Smith, LM. Ford, K (2013). Conducting a family strengths assessment using the Australian Family Strengths nursing assessment guide. University of Tasmania.